Case Studies & Research Outcomes
A curated selection of market research engagements — spanning qualitative exploration to large-scale quantitative studies — each demonstrating the measurable strategic impact of evidence-based intelligence.
1,200+
Studies Delivered
300+
Enterprise Clients
18
Industry Verticals
Case Study 01
Realigning Brand Strategy for a Regional Retailer
A 120-store regional retailer was experiencing declining same-store sales despite heavy advertising investment. Telvaro deployed a 4,800-panel CAWI study across four markets, supplemented by eight in-store ethnographic sessions. We uncovered a fundamental perception gap: shoppers associated the brand with "discount" while the retailer's messaging pushed "premium." Our repositioning brief shaped a $2.3M marketing pivot that reversed the 3-quarter declining trend within Q3.
Case Study 02
B2B SaaS Market Segmentation for Hyper-Targeted Growth
A mid-market SaaS company was spending 60% of its marketing budget on low-conversion ICP segments. Telvaro performed k-means clustering on 10,000+ CRM and behavioral data points, isolating three previously unrecognized micro-segments with 3× higher lifetime value. The client reallocated campaign spend within 45 days, driving a 40% increase in campaign ROI within two quarters and a 22% reduction in CAC.
Case Study 03
Patient Journey Mapping for Regional Health Network
A network of 14 outpatient clinics was losing patients to competitor facilities despite high satisfaction scores. Telvaro moderated 12 focus groups and 45 in-depth interviews across all clinic locations. The research revealed that scheduling friction — not clinical quality — was the primary churn driver. The insights informed a digital scheduling overhaul that reduced patient loss by 31% within six months of implementation.
Case Study 04
12-Month Brand Equity Tracker — National CPG Launch
A national consumer packaged goods firm launched a new product line and needed ongoing brand performance visibility. Telvaro designed a rolling 6-week brand tracker, surveying 2,000 consumers per wave across four geographic markets. The tracker measured unaided awareness, purchase intent, and brand attribute associations. By month 8, awareness had grown from 4% to 38%, validating campaign effectiveness and guiding a $5M media budget reallocation.
Case Study 05
Competitive Landscape Audit — Regional Credit Union Expansion
A southeastern credit union was evaluating expansion into three new markets but lacked a clear view of the competitive terrain. Telvaro's competitive intelligence team profiled 22 local financial institutions across product offering, fee structure, digital capability, and member NPS. Our white-space analysis identified one underserved segment — self-employed professionals aged 35–50 — which the client successfully captured with a tailored product offering within 9 months.
Case Study 06
Consumer Abandonment Study — E-Commerce Checkout Optimization
An e-commerce platform with $40M annual revenue had a checkout abandonment rate of 73% — well above the industry benchmark of 55%. Telvaro deployed a mixed-method approach: a 3,200-respondent exit survey, five moderated usability sessions, and a diary study with 30 active shoppers over 30 days. The research pinpointed three compounding friction points in the payment flow. Post-redesign abandonment dropped to 58%, recovering an estimated $6.2M in annual revenue.
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